The Speaker Positioning Suite™
Developed by Wendi McNeill  ·  Charli Jane Speakers®, LLC
Own Your Method™
Own Your Edge™
Charli Jane Speakers® Tool

The Speaker
Positioning Suite

Two tools. One outcome. Walk in generic — walk out with a named framework, a human positioning statement, and copy that no AI could have written about anyone else.

What's happening right now: AI tools have made speaker marketing materials look identical. Planners are drowning in polished-but-identical submissions. The speakers getting booked are the ones who feel unmistakably human — specific voice, specific story, specific point of view. This suite builds exactly that.
Phase 1

Own Your Method™

Extract, structure, and name your proprietary framework — the thing that gets you past the bureau's first filter before a human ever reads your submission.

Phase 2

Own Your Edge™

Audit your current positioning for AI sameness, then build the human differentiators, positioning statement, and AI-proof bio that make you impossible to overlook.

Extract
Structure
Name It
Articulate
Your Card
Phase 1 · Step 1 of 5 — Extract

What do you actually do for people?

Don't overthink this. The gold is already in your head — we're just pulling it out.

What's broken, stuck, or hard for your audience before they work with you?
What does life look like for someone after they've gone through your process or talk?
Your signature belief, phrase, or principle. The thing clients quote back to you.
List them rough — even if you've never written them down. Just the natural sequence.
Extract
Structure
Name It
Articulate
Your Card
Phase 1 · Step 2 of 5 — Structure

What shape is your method?

Pick the structure that feels most like how you actually work.

→
Steps
A clear sequence. Order matters.
|||
Pillars
Parallel foundations, no fixed order.
◐
Phases
Chapters of a journey over time.
★
Principles
Core beliefs that guide decisions.
↻
Cycle
Ongoing loop — built to repeat.
=
Formula
Inputs + process = predictable output.
Extract
Structure
Name It
Articulate
Your Card
Phase 1 · Step 3 of 5 — Name It

Let's name your method.

Tap words that resonate, try the acronym builder, or just type the name you already have in your head.

Tap words that resonate with your work:
Type any 3–7 letter word. We'll suggest what each letter could stand for.
"The _____ [Method / Framework / System / Model / Formula]" — goes on your kit, bio, and every bureau submission.
Choose a suffix:
Extract
Structure
Name It
Articulate
Your Card
Phase 1 · Step 4 of 5 — Articulate

Fill in each part.

Name each stage and write one sentence about what happens there.

Be specific. "Leaders in transition" not just "leaders."
Your unique angle, experience, research, or insight. What no one else has.
Extract
Structure
Name It
Articulate
Your Card
Phase 1 · Step 5 of 5 — Your Framework Card

Your method is named.

Copy, print, or download — then keep going. Phase 2 is where it gets unmistakable.

The One-Liner
The Framework
What Makes It Proprietary
Bureau Submission Blurb
Bio Addition

Ready-to-Paste Bio Line

Talk Titles

3 Talk Title Options

Phase 1 Complete

Your method is named.
Now make it unmistakably yours.

Here's the thing — every speaker who just did Phase 1 now has a named method. Phase 2 is what makes yours feel like it could only come from you.

✦

Phase 1 done.
Now let's build your edge.

AI tools have made every speaker's marketing look the same. Polished bio — check. Compelling one-liner — check. Named framework — check (that's Phase 1). But none of it matters if it could have been written about someone else.

Phase 2 audits your current positioning for AI sameness, then builds the four things no AI can replicate about you — and turns them into copy you can use everywhere.

Phase 2 — Own Your Edge™

What you're about to build:

  • A Sameness Score — see exactly how generic your current positioning is
  • Your 4 Human Differentiators — lived experience, failure/comeback, counterintuitive belief, and named enemy
  • A Positioning Statement built on specificity, not polish
  • An AI-Proof Bio — with banned-word checking built in
  • 3 "Only I Can Say This" statements — true about you and no one else
Audit
Differentiators
Positioning
Bio
Your Edge
Phase 2 · Step 1 of 4 — Sameness Audit

How generic is your current positioning?

Answer honestly — this isn't a judgment, it's a diagnosis. The more you flag, the more Phase 2 will do for you.

Does your bio include any of these words: passionate, dynamic, thought leader, impactful, visionary, empowering?
These are the most AI-generated words in speaker bios right now.
Could three other speakers in your topic area have the exact same one-liner you're using?
If it's benefit-only without a specific point of view, probably yes.
Does your speaker bio leave out any specific failure, setback, or hard-won lesson?
Highlight reels feel safe. Planners remember the speaker who was real.
Is there nothing in your positioning that your audience might push back on or disagree with?
A point of view with no edge is just information. Planners want a perspective.
Could your current positioning have been written by an AI with a few prompts about your topic?
If you read your bio and don't feel like it, that's the answer.
Audit
Differentiators
Positioning
Bio
Your Edge
Phase 2 · Step 2 of 4 — Human Differentiators

The four things AI cannot replicate.

These are the raw materials of your edge. Answer specifically — the more specific, the more powerful the output.

Differentiator 1
Lived Experience
What specific experience — personal or professional — shaped the way you see your topic? Not a credential. A moment, a season, a defining chapter.
Differentiator 2
Failure or Setback That Became the Teaching
The thing that went wrong — and what you learned that you now give to audiences. Be specific about what broke and what it built.
Differentiator 3
Your Counterintuitive Belief
The thing you believe about your topic that most people in your field would push back on — your genuine contrarian take. If everyone agrees with you, it's not a differentiator.
Differentiator 4
Your Named Enemy
What do you push against? The idea, the norm, the conventional wisdom, the system that your work exists to disrupt or replace. Not a person — a pattern or belief.
Audit
Differentiators
Positioning
Bio
Your Edge
Phase 2 · Step 3 of 4 — Positioning

Who you are and why it matters — in your words.

Three quick answers. These combine into your positioning statement on the next screen.

What do you actually talk about? Skip the category label and say what you help people do.
Go back to what you wrote in Step 2 — pick the line that sounds the most like you and least like a press release.
Not think — feel. Relief? Excitement? Recognition? The sense that they finally found the right person?
Audit
Differentiators
Positioning
Bio
Your Edge
Phase 2 · Step 4 of 4 — AI-Proof Bio

Let's write a bio that sounds like you.

Paste or type your current bio below — we'll flag the generic phrases and give you a rewrite built from your differentiators.

Don't have one? Just write a few sentences off the top of your head — rough is fine.
Audit
Differentiators
Positioning
Bio
Your Edge
Phase 2 — Your Edge Card

Your edge is built.

This is what makes you impossible to overlook — and impossible to replace with a generated profile.

Own Your Edge™ — Positioning Card
Your Positioning Statement
Your AI-Proof Bio
Only I Can Say This
Your Named Enemy (use this in pitches)

The Suite Is Complete.

You have a named method, a human positioning statement, an AI-proof bio, and copy that could only have been written about you. That's what gets you past every filter.

Your Full Checklist
5 Places to Deploy This Today

Put it everywhere — starting now.

  • Speaker one-sheet — add your method name and positioning statement
  • Website bio — swap in your new AI-proof bio
  • Bureau submissions — use your bureau blurb from Phase 1 + positioning statement from Phase 2
  • LinkedIn headline — add "Creator of The [Name] [Method]" and your positioning line
  • Email signature — your method name + one "Only I Can Say This" statement as a tagline
What's next

You've done the work most speakers skip. Now you need the stages. The Charli Jane Speakers Club is where the leads, the tools, and 24 years of booking expertise come together in one place.

→ Join the Charli Jane Speakers Club at charlijane.com